Business networking provides a platform where businesses can introduce themselves, their product or service and share their expertise with other business professionals. Networkers exchange business cards, form business relationships, and provide business referrals. In today’s business world, particularly small to medium sized businesses, networking in person and/or via social media is vital for success. Unfortunately, many businesses simply do not understand the value of networking, fail to recognize the benefits of networking and sadly, never take advantage of the many business connections (and friendships) that can be made. Business networking groups are NOT all alike. There are many business networking groups and choosing one or two can be difficult. Therefore, visit many groups before you make a decision, and then carefully select a networking group that is a good fit for you, your business and your schedule. Do not over extend yourself by spending too much time in several groups. Time is money and belonging to too many groups can be counter productive. Some networking groups are free to attend and have few rules and restrictions. Other groups may charge membership fees, mandated attendance requirements, and more. Again, test the waters, before jumping in with both feet. Visit a number of groups and see which one is the best fit with your product, service and schedule. Networking is an obvious fit for B2B companies, but is often overlooked by B2C businesses and non-profit organizations. It's important to recognize that business owners are also consumers, volunteers and donors.
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