TOP FUNDRAISING MISTAKES
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Nonprofit organizations rely on fundraising events to help them meet the needs of the communities they serve. A successful fundraising event requires extensive planning, budgeting, volunteers and coordination. It's impossible to foresee every problem that may occur; however, the following tips may help you avoid some common fundraising mistakes. As the old adage goes, "Hope for the best, plan for the worst."
Failure to Form a Fundraising Committee
First things first. Form a fundraising committee comprised of dedicated volunteers who are willing to take charge of certain tasks. Never tackle the challenge of putting together a fundraising event alone or with minimal volunteers.
Crisis Mode Fundraising
Avoid crisis mode fundraising! It is best to allow at least six months for planning, budgeting, volunteers, and coordination.
Failing to Research Conflicting Events
The goal of a fundraising event is NOT to simply attract dedicated supporters of your cause, but to attract new donors and volunteers. It is imperative to thoroughly research possible conflicts. Search Community Calendars and Similar Organization Websites to help identify conflicts.
Failing to Prepare a Budget
Failing to create and follow a strict budget can drastically and negatively impact the potential profits of your event.
Assumption of Donations
Donated items are key components for the success of a fundraising event. Part of the planning process should include a strategy for requesting In-Kind donations; the danger lies in DEPENDING upon them. Necessary items should be included in the budget. If these items are actually donated, the profit margin increases.
Lack of Back-Up Planning
A back-up plan is necessary in the event of inclement weather or unforeseen emergencies.
Failing to Abide by Local Laws and Ordinance
Verify that the event is covered under an existing insurance policy or whether an umbrella policy may be necessary. Obtain ALL required permits and be aware of ordinances that have the potential to interrupt or shut down the event. (Example: Noise, Traffic or Parking Ordinances)
Lack of Marketing Strategy
Social media platforms are great tools; however, this resource should never be relied upon as the ONLY source of marketing. Awareness is a must! Networking is necessary to help increase awareness. If possible, include some advertising costs in the budget.
Professional Fee/Contract Misunderstandings
Read contracts CAREFULLY regarding payment, equipment that must be supplied, fees for clean-up, speakers, musicians, and/or entertainment.
Equipment Issues
If feasible, have extra equipment and/or qualified staff that can correct an issue. Problems with sound systems, refrigeration units, air-conditioning/heat and outdoor electric outlets can RUIN a fundraising event.
Lack of Security
Providing security is vital for the protection of attendees, volunteers and facilities. Be sure to include the cost of hiring security in your budget.