No doubt, you're familiar with this famous quote penned and attributed to Will Rogers, "You never get a second chance to make a first impression", but how seriously do you take it, in relation to your business? What kind of first impression is your business sending? Written correspondence and communication can open doors, serve as an introduction and foster business relationship. Business correspondence, internal and external, should be free of sloppy structure, improper grammar, slang, inappropriate verbiage, text speak, industry jargon and acronyms. 10 Ways to Make a Great First Correspondence Impression 1. Opening line or paragraph should state the purpose for the correspondence or communication. 2. The message should be clear, brief and to the point. 3. Proofread ALL correspondence, letters, emails, social media posts, and memos, before mailing or clicking send. 4. Use spell check, but refrain from relying upon it. (Example: Their, There, or They're) 5. Limit correspondence to one page. (Business correspondence should intrigue, engage or invite further contact) 6. Include a reference (RE:) or subject line. 7. Avoid form letters. (Personalizing correspondence is more effective) 8. Use letterhead for written correspondence. 9. Take time to personally sign correspondence. (Stamped signature suggest the recipient is not worth your time) 10. Review all business correspondence from a recipient perspective. A great first impression can be the beginning of a long, prosperous business relationship.
RESPECT THE PROCESS!
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